A quick post on enjoyable ideas to browse through. It may be pretty recent content, maybe quite old but it is this week’s and highly hypertextual in any case.
On the menu : Egonomics, Situational Relevance of social networks, preparing keynotes with Steve Jobs and Portfolio Management explained.
- From Mike Evangelist (Apple‘s former director of video product marketing, the one that once waged war against HD-DVD AACS) an article in the guardian on Steve Jobs preparation of a keynote. Fascinating contrast between the seemingly laidback attitude of his Steveness and the actual commando-like preparations.
- An interview of Steven Smith by Guy Kawasaki about the book Egonomics (okay most of you have GK in your RSS feed, just for the regular guys like me who don’t). Do the test and find out by yourself if you’re an egotist : if you answer yes to any of the following you’d better be watching carefully your behavior and ask yourself
- Seeing someone you work with as a rival and think about how to “beat” them.
- Taking disagreement with your ideas personally.
- Compulsively following a competitors “lead” so they’re not doing anything you’re not.
- Criticizing competitor’s strategies and prematurely discard them as irrelevant.
- Believing you don’t ever deserve to lose; a game, a conversation, a debate, a promotion, a raise, etc. and you’re not gracious in defeat.
- Disagreeing with someone’s point just because they’re the one who said it.
- Feeling worse about where you are when you see what others achieve.
Thanks Vincent VW from the TIE mob for the link.
- A great post by the same Vincent VW on Portfolio Management (which I stupidely shorten as PFM in the comments) and the Foleo story as a case study.
- Fred Stutzman on Situational relevance of social network : why social networks services see their number of users increase until they Jump the Shark and get stuck on the What’s next question. This essay describes why services such as LinkedIn are likely to hit the wall :
The actual problem is not that users are tired of each other or the sites are faddish (common explanations); it is simply that the users no longer need the website’s service. (…) Unfortunately for LinkedIn, the only time people strongly rely on their personal-professional secondary social network are in times of need.
While Facebook has a synergistic situational relevance.
For the college student, their world is largely the campus; the Facebook provides a constant companion as they navigate the college experience. For this reason, I believe that the Facebook, as long as it continues to serve the core information needs of the students (by continuing to give them interesting ways to explore information about each other), will continue to stay relevant on college campuses for a long time to come.
In the time when we all think social networks should be wide open this quite controversial idea, that :
In essence, the vast, untapped secondary social networking market is comprised of semi-open (gated) secondary social network communities.
(Thanks to Giles from the eccosphere blog.)
#hypertextual 
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