Sunday Quote : John Medina

“Using visual support is also a more efficient way to glue information to a neuron, there may be strong reasons for entire marketing departments to think seriously about making pictorial presentations their primary way of transferring information.”

Brain Rules is an awesome book explaining how our brain works and how brain science may influence the way we teach, learn and work.

(click to enlarge)

Many fascinating things in this book such as the brain uses 20% of the energy of the body, vision uses 50% of brain consumed energy and how exercising improves brain capabilities :

Imaging studies have shown that exercises literally increases blood volume in a region of the brain called the dentate gyrus (…) a vital constitutent of the hippocampus, a region deeply involved in memory formation. 

A great and fun read, strongly recommended by Scott Berkun on his blog, a one we could not therefore miss.

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