At the Enterprise 2.0 Forum, during the Workshop on the Wednesday afternoon, Bertrand Duperrin proposed some Enterprise 2.0 definitions from both Andrew McAfee and himself. Bertrand insisted on the fact it was a moving definition, constantly evolving.
Regardless of how good these definitions were, I’m still not fully convinced. My concern is that they don’t address the management issue. And the more I think about Enterprise 2.0, the more I think it has a direct connection to management.Therefore, the definition should really focus on that point.
The definition should also stress the point that Enterprise 2.0 is just the enterprise adapting to the fast pace changing environment of interconnected people. This really stroke me in Gary Hamel‘s Future of Management and Chris Locke essay Internet Apocalypso from the Cluetrain Manifesto.
In my humble opinion, the most telling description of this changing world we live and work in remains Jon Husband‘s
We are passing from an era in which things were assumed to be controllable, able to be deconstructed and then assembled into a clear, linear, always replicable and thus static form, to an era characterized by a continuous flow of information.
So here is my definition : Enterprise 2.0 = a management toolkit for organisations in an interconnected world.
Management is considered here in its most generic sense. This includes management applied to people, managers, knowledge, innovation, business, customer relationship, IT, communication or human resources.
Managers of the 21st Century Unite !
I remember a general meeting we had in this company while we were going through tough times. When a colleague asked what we should expect in terms of motivation from the company, our young COO quoted the great man pictured above.
The CEO, a wiser man, admitted to us later that this was a bit of a clumsy statement in our situation.
Indeed it was. 21st century Managers unite and proclaim what you have to offer to knowledge workers : Blogs, Face(book) and Tweets.