Branding and positioning : Hypertextual

This blog now has a new name : Hypertextual

Heavy Mental as a name was kinda fun when I started to blog three years ago. Back then, I didnt’ really know what I should blog about. The whole thing has cleared up a bit lately and the contents are now more focussed.

I am currently reading Positioning the Battle for your mind by Al Ries and Jack Trout and the part dedicated to brand name made me think about it.

I didn’t want to have my name in the blog name. I like the idea of the blog as a social entity, a bit like my band, whose name actually sounds pretty much like Hypertextual. It probably will deserve some kind of Jungan analysis when I am a fifty-something millionnaire living in downtown Manhattan.

In the meantime, welcome on Hypertextual.


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