Memories from the #FutureOfWork

“Books about the future of work make the same mistake : they fail to look back at the history of work or more precisely the history of books about the future of work and how wrong they were.”

The Year Without Pants is the story of Scott managing his team working remotely most of the time (it seems that working without pants is a kind of a funny way to say working remote), learning to use new types of online collaboration tools in the process while never using email.

A book to put in perspective with another essay published on the topic of remote work with 37Signals latest publication : Remote.

A complementary set of books about the future of work : a wonderful piece about learning to adapt to a start-up culture (Berkun’s – see the interview we did with him about the book) and some practical advises to evangelise and then succeed in remote work (37Signals) … Continue reading “Memories from the #FutureOfWork”


Hypertextual dans le Wikio Top5 des blogs Economie


Top Blogs Economie – Classement des blogs – Wikio.

Hypertextual dans le top 5 des blogs Economie selon Wikio, donc. Waow. Hyperlinks Subvert Hierarchy indeed !

Derrière des personnalités telles Paul Jorion (qui a fait les matins de France Culture au printemps : la classe), un blog économie du monde diplo (no comment), économie magazine et econoclaste. Continue reading “Hypertextual dans le Wikio Top5 des blogs Economie”

Branding and positioning : Hypertextual

This blog now has a new name : Hypertextual

Heavy Mental as a name was kinda fun when I started to blog three years ago. Back then, I didnt’ really know what I should blog about. The whole thing has cleared up a bit lately and the contents are now more focussed.

I am currently reading Positioning the Battle for your mind by Al Ries and Jack Trout and the part dedicated to brand name made me think about it.

I didn’t want to have my name in the blog name. I like the idea of the blog as a social entity, a bit like my band, whose name actually sounds pretty much like Hypertextual. It probably will deserve some kind of Jungan analysis when I am a fifty-something millionnaire living in downtown Manhattan.

In the meantime, welcome on Hypertextual.

OMG ! Hypertextual article on the New York Times online

Since I’ve joined the TechItEasy mob, I publish my english posts both on Hypertextual and Tech It Easy. This brings more content to this collaborative blog and give more visibility to my posts.

What a surprise yesterday to see that the New York Times online has published a long article about my 5 Elevator pitches for Enterprise 2.0 adoption article copy on T.I.E.

We found this post on Tech IT Easy. It goes through five elevator pitches to make for Enterprise 2.0.

It’s a telling post. While it seems like Enterprise 2.0 is becoming widely adopted, there is still a struggle for how to explain what it means and how to pitch the concept to executive management, middle managers and the people who may find the technology valuable for their work.

This is what disintermediation is all about. A proof that anyone can have a blog post discussed on the New York Times online.

Man, what a day !