There have been 2 milestones in my story with online collaboration tools. First, at the turn of the century, these have helped me to get out of a very tricky professional situation. Then I was fascinated by the geek culture after I joined an innovative start-up in 2004, where everybody would use such tools while collaborating in a very efficient way. And I kept on telling myself : why on earth isn’t everyone working like this ? This is fun, exciting, engaging I need to tell the world this is the way to go.
I have been a very active supporter of these ever since, in particular during the 2009 – 2011 period during which I have blogged extensively on the topic. Looking back to this activism, I have realized that I was making some major misconceptions, the very same that people talking about future of work or hacker culture are making today IMHO.
- People who are not digital literate won’t see the value of online collaboraton tools, especially if they don’t collaborate in the first place. In other words, technology is more an obstacle than an enabler to create a culture of collaboration.
- The hacking culture has emerged from people who are more comfortable collaborating online then in real life. Thank God, we are a minority (I’m counting myself in).
- Online collaboration tools are used to scale collaboration throughout the organization. If there is no collaboration in the enterprise, you ain’t gonna scale anything but frustration.
If buying enterprise software was actually solving organization problems, my job (organization coach/consultant, i.e. fixing broken organizations) would not be a multi-billion dollar industry. If this a strategy, it is just a CIO/VP self-preservation one (“No CIO hs been fired for buying ${enterprise_software_vendor} solutions”).
This easy approach has even less chances to succeed for something as fragile as enterprise collaboration. It may, though, in very specific contexts, but in my opinion these are more evidences of leadership of the professionals making their project a success (Claire Flanagan, Dan Pontrefact, or Celine Schillinger being names coming to mind) than evidences of the viability of such initiatives.
Baring in mind these sad truths, this post proposes an alternate strategy to root collaboration in the organization. Continue reading “Myths of the 21st century organization and the sad truth about enterprise collaboration” →
