Enterprise Social Software – Productivity, Innovation and Engagement

This the 2011 edition of #hypertextual presentation on Enterprise 2.0. (Check out French Version)

The original version has enjoyed unexepected success with more than 20,000 views (counting both french and english editions) and the honor of being ranked amongst the 10 great Enterprise 2.0 presentation for 2010 by CRM Expert Harish Kotadia.

How the social web is transforming the way we work in the 21st century is an endless source of fascination for me. This new edition tries to be more practical and focusses on the abilities of social software to create value in the knowledge economy.

The objective, as always, is to try and answer the 10 questions for organisations in an inter-connected world.

Enterprise Social Software

Rather than using the term Enterprise 2.0 I’ve preferred using Enterprise Social Software this time round for two reasons.

First, it sounds much more appropriate. What I like with Enterprise Social Software heading is that it summarized all aspects. This isSoftware (implicitly : tools to streamline processes and improve productivity), meant to be used in an Enterprise scope (implicitly : to achieve enterprise goals). Lastly, this is Social type of software (implicitly : new type, solving untapped problems) which happens to have unique capabilities as the excellent Deloitte study reported.

Second, the Enterprise 2.0 moniker has become a little bit passé lately. However, I’m not really keen on the Social Business one either.

Business Strategy

I have added a section on business strategy. This has proved to be a decisive section to all CxO I’ve made this presentation to.

Explaining how the likes of John Chambers (Cisco), Sam Palmisano (IBM) or Ben Verwaayen (Alcatel/Lucent) have made social software instrumental into their business strategy has a huge impact on the audience.

Business Cases

Another change in this new edition is a practical focus on how each given tool (wiki, blog, micro-blogging, prediction market, corporate profile) helped in solving a given business problem.

The objective really is to show how the unique capabilities of this type of software helps in creating value in the knowledge economy.

Do’s and Don’t

Lastly, many thanks to Claire Flanagan for allowing me to use the great slide of Do’s & Don’t in the Implementation section. This slide was taken from the impressive presentation she made during the Enterprise 2.0 forum in Paris back in March 2010.

This adds up to the few figures nicked to another great Enterprise 2.0 presentation : Oscar Berg and Accardo Consulting one.


  1. The Knowledge Economy
  2. Challenges for organisations in the 21st Century
  3. Enterprise Social Software
  4. Social Software unique capabilities
  5. Business Strategy
  6. Integration
  7. Culture
  8. Implementation
Enjoy, don’t hesitate to share and please submit any comment / recommendation to make next year edition better.


  1. We would like to suggest bCommunities(still in beta)as a new approach to consider. How about breaking down the corporate external silos and allowing organizations to interconnect over a business platform?
    Some might call it Business Interaction Management. We don’t know what category to give it yet but we’re excited to give access to out-of-the-box interoperability even to the lone freelance professional.

  2. Hi Cecil – thanks for putting together an excellent presentation – excellent factual analysis and great recommendations. I like your Enterprise Social Software label for specific applications. We use the term Social Business in our Social Business Suite to include solutions which can permeate beyond the enterprise or indeed be purely collaborative instances e.g. professional online communities or a business partner network. Web2.0 is no respecter of boundaries which we think is a strength – and have been delivering such solutions for several years.
    Keep up the great work !

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